Mark Zuckerberg’s Twitter: Threads app
Instagram’s Threads app has achieved an impressive milestone, surpassing 100 million signups in just five days since its launch on June 6 (or June 5 in the Americas), as reported by a reliable tracker. Adam Mosseri, the head of Instagram, confirmed the announcement and expressed astonishment at the overwhelming response.
Mosseri said, “In five days, 100 million people signed up for Threads. That fact is mind-boggling and insane. I can’t make sense of it.” He acknowledged his team’s dedicated efforts and the challenges they face in delivering an exceptional user experience. “We have been working tirelessly to make this app great, even if we did things out of order. I promise we will continue to improve it.”
The app’s rapid growth was evident from the start. On the first day, Mark Zuckerberg, CEO of Meta (formerly Facebook), shared the astonishing progress, revealing that Threads attracted 2 million signups within two hours. The numbers continued to climb rapidly, with 5 million signups within four hours and a remarkable 10 million registered users within seven hours. The following morning, Zuckerberg updated that over 30 million people had already signed up to try out the new app. Notably, Threads’ growth is worth highlighting, considering it has not yet launched in the European Union due to privacy concerns.
Previously, OpenAI’s ChatGPT bot held the distinction of being one of the fastest-growing consumer products, reaching 10 million daily users in just 40 days and achieving 100 million monthly users in under two months. In comparison, Threads has accomplished the feat of exceeding 100 million monthly active users within its first month of launch. However, the real challenge lies in retaining users on the platform as they explore its features and functionality.
Although many users are eager to experience Meta’s new text-focused social platform, some features are still missing. Notably, the app currently does not support ActivityPub, the protocol used for posts on decentralized networks. Meta has acknowledged this gap and assured users of active efforts to integrate ActivityPub. Once this integration is implemented, Threads will seamlessly join the fediverse, offering users a more comprehensive experience.
As Instagram’s Threads continues to gain traction and achieve significant milestones within a short timeframe, its evolution and competition in the ever-expanding landscape of social media platforms remain to be seen.